EX-Sports IDO on TDX achieving $200,000 in 1 Hour

Executive Summary

The EX-Sports IDO on TDX successfully raised $200,000 within 1 hour, overcoming the challenges of launching during the holiday season. Strategic marketing efforts, strong partnerships, and data-driven approaches ensured the accomplishment of this milestone.

Introduction

EX-Sports empowers fans with tokenized rewards and innovative blockchain solutions. The IDO on TDX aimed to attract new investors and strengthen the community.

Market Context: Despite the reduced engagement typical of the New Year period, the campaign demonstrated that focused marketing strategies could drive meaningful results.

Challenges

1. Holiday Timing:
   • Reduced investor activity during the New Year season.
   • Competing for attention in a saturated market.
2. Engagement Gaps:
   • Difficulty in sustaining interest during a traditionally quiet period.

Phases of Marketing

Phase 1: Giveaway Campaign

• Conducted on Social Boost to generate early hype around EX-Sports.
• Focus: Build excitement and create buzz to create a ripple effect.
• Results:
  • Impressions: 2 million
  • Participants: 2,528 users

Phase 2: Influencer Marketing & Ads

• Influencer Partnerships: Collaborated with influencers like DeFiPriest, defiwizzy, The Toriant, The Raven Crypto and 100+ to amplify outreach.
• Crypto Native Ads: Targeted campaigns on CoinMarketCap, CoinGecko, Dextools, DexScreener, CryptoRank, and 20+ exchange and premium networks.
• Social Media Ads: Focused efforts on X (Twitter) and Instagram.
• PR Campaigns: Distributed press releases to crypto-native media outlets like CoinMarketCap, Cryptoslate, Market Insider and 10+ Network.
• Email Marketing: A targeted email marketing campaign was launched to re-engage existing 80K+ investors community members and attract new investors.
• MassDM/Shilling: Reached 40K+ users via targeted DMs and strategic posts across Telegram, Discord, and crypto forums, boosting engagement.
• Results:
  • Impressions: 8 million

Phase 3: AMA Sessions

• Hosted sessions with:
  • Crypto Astronaut
  • Crypto Radiant
  • Crypto Panda
• Objective: Educate the community and address investor queries.
• Results:
  • Participants: 80k+ viewers

Final Push: X Space and Re-targeting Ads

• X Space: Partnered with Satoshi Club and Token Hunter for a final promotional boost.
• Re-targeting Ads: Targeted previous website visitors to re-engage interest.
• Results:
  • Impressions: 658K+ impressions
  • Conversions: 15K+ listeners

Results

1. Fundraising Achievement: Raised $200,000 in just 1 hour.
2. User Acquisition: Onboarded 3,527 new users.
3. Engagement Metrics:
   • Total Impressions: 10+ million
   • Social Media Growth: +3,540% increase in Instagram reach
   • 50% Engagement Increased in X of TDX and EX-Sports
4. PR Impact: Enhanced credibility through ChainWire-supported press releases.
5. Influencer Reach: Collaborations with over 100+ influencers maximized visibility.
6. Return on Investment (ROI): Demonstrated high ROI through efficient ad spend.

Analysis

1. Success Factors:
   • Strong influencer network and community engagement.
   • Targeted advertising campaigns on crypto-native and social platforms.
2. Lessons Learned:
   • Leveraging a mix of channels ensures broader reach and engagement.
   • Timing campaigns strategically can mitigate challenges like reduced seasonal engagement.

Conclusion

The EX-Sports IDO highlights the power of coordinated marketing strategies and strong partnerships. Despite launching during a challenging holiday period, the campaign achieved exceptional results, setting a benchmark for future IDOs.

Future Outlook: Building on this success, EX-Sports plans to expand its ecosystem and explore more innovative campaigns to strengthen community ties and attract new investors.