




EX-Sports IDO on TDX achieving $200,000 in 1 Hour
Executive Summary
The EX-Sports IDO on TDX successfully raised $200,000 within 1 hour, overcoming the challenges of launching during the holiday season. Strategic marketing efforts, strong partnerships, and data-driven approaches ensured the accomplishment of this milestone.
Introduction
EX-Sports empowers fans with tokenized rewards and innovative blockchain solutions. The IDO on TDX aimed to attract new investors and strengthen the community.
Market Context: Despite the reduced engagement typical of the New Year period, the campaign demonstrated that focused marketing strategies could drive meaningful results.
Challenges
- Holiday Timing:
- Reduced investor activity during the New Year season.
- Competing for attention in a saturated market.
- Engagement Gaps:
- Difficulty in sustaining interest during a traditionally quiet period.
Phases of Marketing
Phase 1: Giveaway Campaign
- Conducted on Social Boost to generate early hype around EX-Sports.
- Focus: Build excitement and create buzz to create a ripple effect.
- Results:
- Impressions: 2 million
- Participants: 2,528 users
Phase 2: Influencer Marketing & Ads
- Influencer Partnerships: Collaborated with influencers like DeFiPriest, defiwizzy, The Toriant, The Raven Crypto and 100+ to amplify outreach.
- Crypto Native Ads: Targeted campaigns on CoinMarketCap, CoinGecko, Dextools, DexScreener, CryptoRank, and 20+ exchange and premium networks.
- Social Media Ads: Focused efforts on X (Twitter) and Instagram.
- PR Campaigns: Distributed press releases to crypto-native media outlets like CoinMarketCap, Cryptoslate, Market Insider and 10+ Network.
- Email Marketing: A targeted email marketing campaign was launched to re-engage existing 80K+ investors community members and attract new investors.
- MassDM/Shilling: Reached 40K+ users via targeted DMs and strategic posts across Telegram, Discord, and crypto forums, boosting engagement.
- Results:
- Impressions: 8 million
Phase 3: AMA Sessions
- Hosted sessions with:
- Crypto Astronaut
- Crypto Radiant
- Crypto Panda
- Objective: Educate the community and address investor queries.
- Results:
- Participants: 80k+ viewers
Final Push: X Space and Re-targeting Ads
- X Space: Partnered with Satoshi Club and Token Hunter for a final promotional boost.
- Re-targeting Ads: Targeted previous website visitors to re-engage interest.
- Results:
- Impressions: 658K+ impressions
- Conversions: 15K+ listeners
Results
- Fundraising Achievement: Raised $200,000 in just 1 hour.
- User Acquisition: Onboarded 3,527 new users.
- Engagement Metrics:
- Total Impressions: 10+ million
- Social Media Growth: +3,540% increase in Instagram reach
- 50% Engagement Increased in X of TDX and EX-Sports
- PR Impact: Enhanced credibility through ChainWire-supported press releases.
- Influencer Reach: Collaborations with over 100+ influencers maximized visibility.
- Return on Investment (ROI): Demonstrated high ROI through efficient ad spend.
Analysis
- Success Factors:
- Strong influencer network and community engagement.
- Targeted advertising campaigns on crypto-native and social platforms.
- Lessons Learned:
- Leveraging a mix of channels ensures broader reach and engagement.
- Timing campaigns strategically can mitigate challenges like reduced seasonal engagement.
Conclusion
The EX-Sports IDO highlights the power of coordinated marketing strategies and strong partnerships. Despite launching during a challenging holiday period, the campaign achieved exceptional results, setting a benchmark for future IDOs.
Future Outlook: Building on this success, EX-Sports plans to expand its ecosystem and explore more innovative campaigns to strengthen community ties and attract new investors.
40,000 readers 🚀 are getting insights with our media





Stablecoin
Cryptocurrencies, despite their revolutionary potential, deal with extreme price fluctuations. These fluctuations create a user experience challenge; which makes it…






News
🌋 Magma: Revolutionizing Real Estate Through Tokenization & AI Agents Welcome to the Magma RWA Fusion Challenge, where blockchain, real-world…






News
As we enter 2025, the cryptocurrency landscape stands on the brink of remarkable transformation. Looking back at 2024, the crypto…






News
Overview Welcome to the Folks Finance Quest Airdrop, a dynamic social boost campaign designed to reward your engagement and dedication!…




